Selling during the holidays - Royal LePage State Realty Brokerage

Selling during the holidays

13 December 2016
RLP State

Emotion plays a huge role in which home a buyer purchases, and you can capitalize on that by making your home cozy and cheery during showings. Tasteful decorations and a minimum of clutter will allow buyers to see their own families celebrating the holidays in your home next year.

Make sure your decorations enhance rather than detract from your home’s best features, and remember to remove them as soon as the season is over.

Key pointers to keep in mind while selling during the Holidays:

1. Try to not obstruct views of the front-exterior of your home with lawn decorations.

2. Ensure that any strings of lights you have on your home’s exterior are in good working order and hung neatly.

3. Have those exterior lights on in the evenings, as it makes your home stand out, and lights up the walk to your front door. This welcomes buyers and makes your address more visible at night.

4. A nice festive wreath hanging on your door-exterior is nice and decorative. Holly berries (real or fake) add a nice pop of red.

5. A Holiday-appropriate “Welcome Mat” outside the front door is a nice touch.

6. Inside, remember that the most important, longest lasting first impression is made on the buyer as soon as they open that front door. Be mindful to not over-fill that front area too many with decorations.

7. If your home is open-concept, ensure you are not blocking the views.

8. If you are putting up a tree, try to choose the LEAST filled space in the house to erect your Tree.

9. Remember that buyers are interested in buying your house, not your “stuff”. So, ensure that you have not completely disguised/masked/covered-up your architectural features with decorations. Many people end up doing this with fireplaces. Avoid this.

10. Also avoid putting up stickers or glass-art on your windows, or hanging tinsel/garland from structural features. Keep decorations to furniture surfaces as much as possible.

11. Remember that flow, or ease of movement, within rooms and throughout the home is very important to buyers. Try to keep decorations contained to avoid blocking pathways.

12. Avoid the use of too many colours with your decorations. Using more than 2 or 3 main colours is simply distracting and is visually cluttered.

13. Also avoid the over-use of conflicting patterns in decorations as this distracts buyers as well.

14. Try to keep gift-wrapping supplies contained to one area in your home, and tuck it away for showings.

15. Beware of using tinsel, as it gets everywhere and can cause buyers to wonder about cleanliness.

16. To avoid being too personalized in your home, avoid the urge to display all Holiday Greeting Cards you receive from loved ones. They look messy and are distracting to a buyer.

17. Much like the decor in your home whilst selling, it is best to eliminate any DATED decorations (such as doilies, cotton-balls, home-made paper garland, etc).